Soft Structure.
One color logic.
A fictional care-object series designed to show how a palette can carry hierarchy, product recognition, material, and mood—not just five attractive HEX values.
The palette has jobs.
Each color identifies a formula. Repeated structure, spacing, and finish keep the range recognizable as one family.
#E9E3D8#9B9F83#B66F56#AAA2AC#252B2FFrom brief to surface.
Brief
Build a calm contemporary range with clear SKU recognition, enough shelf contrast, and no default “all beige” wellness shorthand.
System
One tube, cap, type scale, and label grid. Color carries variation; the deep anchor preserves a consistent hierarchy across the set.
CMF direction
Matte soft-touch tube, ribbed mono-material cap, restrained one-color print, and diffuse daylight on a warm mineral surface.
Production check
Screen colors are directional. Ink, polymer, lighting, and finish change perception, so physical drawdowns and packaging samples remain essential.
Keep the structure.
Change the direction.
Open the same five roles in Studio, replace one color or the full system, compare materials, and save a private project version.
Open this system